Optimize Your CBD Website for Search Engines with SEO
According to the Hemp Business Journal, the CBD industry is expected to grow 700% by 2022. With numbers like these, it’s clear that the industry is booming. But if you want your hemp-derived CBD company to truly thrive, you need to use all the tools at your disposal. One of the most powerful online marketing tools you have is your website. Building a high-quality website is the backbone of any online business, and it’s also a relatively simple process. With that said, the process can be spotty. But there are definitely some things to keep in mind that will help you advance your digital marketing game.
When you’re looking to promote your CBD company on a variety of web pages, one of the most important things to consider is how to optimize your site for SEO and the rest of the necessary tools for your online business. As much as your website could be considered an asset for your business, it’s run by humans, and they might not always make the best decisions.
Optimize Your Content Marketing for CBD Products and Services
Content marketing is a great way to optimize your content for CBD products and services. By creating content and promoting it on social media, you can drive traffic to your website and increase sales of your CBD products and CBD services.
When deciding on platforms that you want to use to promote your business, there are a few things to keep in mind. The content marketing strategy relies on the content being useful to your audience, being relevant, and providing value.
Optimize for SEO using keyword tools
There are many tools online to help you analyze your search ranking and determine your site’s importance.
Google is the most researched search engine in the United States with analysts providing real-time statistics on how search queries are changing. The sooner your website is in the top three results on Google for a specific keyword, the more likely your website will rank for that keyword. Although ranking on Google is not an easy task, it is possible by leveraging content marketing strategies.
So what is SEO? It’s essentially using SEO to boost your website in search results on Google. Try to be as relevant as possible in your articles, keyword-rich content, and do everything you can to make consistent use of keywords. There are two strategies you can use to write SEO-friendly content: content compression and SEO content.
Optimize Your CBD Products for Sale on Ecommerce Sites
If you’re selling CBD products online, there are a few things you can do to make it easier for people to buy your products. Whitepapers are a great way to educate customers about your brand and products. You can also create a brand video that tells your story and showcases your products.
SEO is big right now in the world of cannabis products, which is perfect for a site that sells products for those with medical conditions and provides information about them.
What to Write on the Landing Page
On your homepage and about page you need to focus on SEO and your products. This can only be done if you have optimized your about page. Plus your “reputation” page serves a very important purpose that you should attempt to optimize.
Creating landing pages for your existing product lines can be a pain, especially when you’re a one-man operation. Here’s how to minimize your work and create pages that are optimized optimized to do well on search engines.
Optimize Your Blog
Your blog is the cornerstone of your online retail store. It’s a great way to offer up your thoughts and inspire others. Research what keywords are bringing traffic to your blog and make sure you have the correct keywords on your page.
De-duplicate your blog post topics and ensure you have linked out to your product pages. This will allow others to easily follow your blog and eventually reach your products.
Optimize Your CBD Sales and Marketing Funnel to Keep Customers Coming Back
One of the biggest barriers to sales is the lack of awareness about cannabidiol. It could be the reason why you hear about oTC meds and supplements extremely rarely. Like so many other illegal drugs, there are too many myths and misinformation surrounding cannabidiol, and it’s a very recent subject. Most people trace it back to cannabis, but they have a difficult time pinpointing exactly what it is that they are getting.
For years, cannabidiol has been a controversial topic. Partly, it has to do with the purity and accuracy of the product. It is one of the most hunted botanicals due to its illegal status. It has been referred to as “marijuana, but weed with a chemical solution, primarily CBD.” In my opinion, we are years away from fully knowing the combination of characteristics of the manufacture and stabilization of cannabidiol. As more of the brain research is finalized and more approved medications are discovered, more evidence will likely be available in the near future regarding cannabidiol.
Potential customers have to play a key role in CBD sales, yet they make up a far smaller percentage of the overall market. As a dark market entrepreneur, the most important thing you can do is create content that could potentially help clients locate products that could potentially help them.